A relaunch for McCafé's campaign look as it came out with new packaging design and 3 new drinks. For the in-store ads, we gave McCafé a modern color pop that helped McCafé stand as its own. The results challenged coffee competitors like Dunkin' Donuts and Starbucks and brought in more customers for McDonald's.
Agency: We are Unlimited
Designers: Diana Goh, Lilly Chambers Motion Designer: Rob Santella, Jackie Avellar Copy: Eric Bryning